SmarterSolo is a publication about AI for non-technical founders. We write for people running real businesses — coaches, consultants, accountants, small ecommerce operators, dog trainers, lawyers, restaurant owners, and other one-person (or near-one-person) businesses.
We exist because most AI advice for non-technical founders is too technical, too hyped, or too useless. SmarterSolo is the version we wished existed when we started using AI tools.
What we cover
We write practical, opinionated content about:
- Specific AI tools that are worth your money (and which ones aren’t)
- How real businesses use AI to save time and grow
- Tutorials walking through actual workflows
- Honest reviews with real downsides — not sponsored fluff
- Quick wins you can implement today
What we believe
- Hype is bad. Doomerism is also bad. Practical use is good.
- Specific is better than general.
- Tools we recommend are tools we’d recommend to a friend.
- Most “AI for solopreneurs” tools are wrappers around the major models. We say which is which honestly.
Who writes for SmarterSolo
Salaams DeRosa is the founder of SmarterSolo. They’ve been using AI tools daily since 2022 — before every startup added “AI-powered” to its homepage. They run SmarterSolo on the side, between a full-time job, a marketing and web design business, and the rest of life, because most AI advice for non-technical founders is either too technical, too hyped, or too useless. SmarterSolo is the version they wish existed when they were starting out.
Get in touch
Have a question, want to suggest a tool we should review, or want to share how you’re using AI in your business? Contact us.